Coverart for item
The Resource Brand media strategy : integrated communications planning in the digital era, Antony Young. --

Brand media strategy : integrated communications planning in the digital era, Antony Young. --

Label
Brand media strategy : integrated communications planning in the digital era
Title
Brand media strategy
Title remainder
integrated communications planning in the digital era
Statement of responsibility
Antony Young. --
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://bibfra.me/vocab/lite/collectionName
Advertising age
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Young, Antony
Dewey number
  • 658.8/27
  • 658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.Y68 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Internet marketing
  • Social media
  • Branding (Marketing)
  • Internet marketing
  • Social media
Target audience
adult
Label
Brand media strategy : integrated communications planning in the digital era, Antony Young. --
Instantiates
Publication
Note
  • "An Advertising Age book"--Cover
  • "An Advertising Age book"--Cover
Bibliography note
Includes bibliographical references (p. [225]-226) and index
Control code
1384684
Edition
1st ed. --
Extent
  • xii, 239 p.
  • xii, 239 p.
Immediate source of acquisition
LSC
Isbn
9780230104747
Lccn
2010025259
Other physical details
  • ill.
  • ill.
System control number
2145094
Label
Brand media strategy : integrated communications planning in the digital era, Antony Young. --
Publication
Note
  • "An Advertising Age book"--Cover
  • "An Advertising Age book"--Cover
Bibliography note
Includes bibliographical references (p. [225]-226) and index
Control code
1384684
Edition
1st ed. --
Extent
  • xii, 239 p.
  • xii, 239 p.
Immediate source of acquisition
LSC
Isbn
9780230104747
Lccn
2010025259
Other physical details
  • ill.
  • ill.
System control number
2145094

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