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The Resource Brand the change, Anne Miltenburg

Brand the change, Anne Miltenburg

Label
Brand the change
Title
Brand the change
Statement of responsibility
Anne Miltenburg
Title variation
branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Creator
Subject
Language
eng
Summary
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to getting the audience you deserve and, ultimately, increasing your impact. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, scientists, women’s rights activists and bankers, from Zambia to Ireland and from the USA to Saudi Arabia. To help her clients comprehend the branding process and think more like brand strategists, Anne developed tools and exercises which became the foundation for a training format used in over 15 countries to support starting and scaling social enterprises. This book opens up the method for everyone looking to build or strengthen their brand for change
Cataloging source
SIITE
http://library.link/vocab/creatorName
Miltenburg, Anne
Dewey number
658.827
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
Target audience
adult
Label
Brand the change, Anne Miltenburg
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
1913225
Dimensions
25 cm
Extent
223 pages
Immediate source of acquisition
LSC
Isbn
9789063694784
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations (some colour)
System control number
3319648
Label
Brand the change, Anne Miltenburg
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
1913225
Dimensions
25 cm
Extent
223 pages
Immediate source of acquisition
LSC
Isbn
9789063694784
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations (some colour)
System control number
3319648

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