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The Resource Branding for dummies, by Bill Chiaravalle and Barbara Findlay Schenck

Branding for dummies, by Bill Chiaravalle and Barbara Findlay Schenck

Label
Branding for dummies
Title
Branding for dummies
Statement of responsibility
by Bill Chiaravalle and Barbara Findlay Schenck
Creator
Contributor
Subject
Language
eng
Summary
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Member of
Cataloging source
CaBVA
http://library.link/vocab/creatorName
Chiaravalle, Bill
Dewey number
  • 658.8/27
  • 658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.C48 2015
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Schenck, Barbara Findlay
  • Schenck, Barbara Findlay
Series statement
  • --For dummies
  • --For dummies
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Business names
  • Product management
  • Brand name products
  • Branding (Marketing)
  • Business names
  • Product management
Target audience
adult
Label
Branding for dummies, by Bill Chiaravalle and Barbara Findlay Schenck
Instantiates
Publication
Copyright
Note
  • Includes index
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens
Control code
1689513
Dimensions
  • 24 cm.
  • 24 cm.
Edition
2nd edition.
Extent
  • xii, 368 pages
  • xii, 368 pages
Immediate source of acquisition
LSC
Isbn
9781118958087
Isbn Type
(pbk.)
Lccn
2014945062
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
  • illustrations
  • illustrations
System control number
2723481
Label
Branding for dummies, by Bill Chiaravalle and Barbara Findlay Schenck
Publication
Copyright
Note
  • Includes index
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens
Control code
1689513
Dimensions
  • 24 cm.
  • 24 cm.
Edition
2nd edition.
Extent
  • xii, 368 pages
  • xii, 368 pages
Immediate source of acquisition
LSC
Isbn
9781118958087
Isbn Type
(pbk.)
Lccn
2014945062
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
  • illustrations
  • illustrations
System control number
2723481

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