Coverart for item
The Resource Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships, by William J. McEwen

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships, by William J. McEwen

Label
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships
Title
Married to the brand
Title remainder
why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships
Statement of responsibility
by William J. McEwen
Creator
Subject
Language
eng
Cataloging source
CaOWTO
http://library.link/vocab/creatorName
McEwen, William J
Dewey number
658.8343
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brand loyalty
  • Brand choice
  • Branding (Marketing)
  • Consumer behavior
  • Consumers' preferences
Target audience
adult
Label
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships, by William J. McEwen
Instantiates
Publication
Bibliography note
Includes Internet addresses
Control code
1022651
Edition
1st ed.
Extent
135 p.
Immediate source of acquisition
LSC
Isbn
9781595620057
Lccn
2005924915
Other physical details
ill.
System control number
  • (Sirsi) i9781595620057
  • 1537054
  • (Sirsi) 506696
Label
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships, by William J. McEwen
Publication
Bibliography note
Includes Internet addresses
Control code
1022651
Edition
1st ed.
Extent
135 p.
Immediate source of acquisition
LSC
Isbn
9781595620057
Lccn
2005924915
Other physical details
ill.
System control number
  • (Sirsi) i9781595620057
  • 1537054
  • (Sirsi) 506696

Library Locations

    • MPL - Markham Village BranchBorrow it
      6031 Highway 7 East, Markham, ON, L3P 3A7, CA
      43.8740977 -79.25898149999999

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