Coverart for item
The Resource Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check, (electronic resource)

Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check, (electronic resource)

Label
Perennial seller : the art of making and marketing work that lasts
Title
Perennial seller
Title remainder
the art of making and marketing work that lasts
Statement of responsibility
Ryan Holiday, founder of Brass Check
Creator
Contributor
Author
Distributor
Subject
Genre
Language
eng
Summary
  • Explores how some works and artists achieve longevity when most disappear after initial success
  • "How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration; Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response; Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic; Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback; Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work,
  • creators of all kinds improve the chances that their offerings will stand the test of time."--Jacket
  • Bestselling author and marketer Ryan Holiday calls certain works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with successful businesses and creators, as well as interviews with the minds behind some of the greatest perennial sellers of our time. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. --Adapted from jacket
Accompanying matter
technical information on music
Cataloging source
TLC
http://library.link/vocab/creatorName
Holiday, Ryan
Dewey number
381/.1
Form of composition
not applicable
Format of music
not applicable
LC call number
HF5415
LC item number
.H74155 2017
Music parts
not applicable
http://library.link/vocab/relatedWorkOrContributorName
  • OverDrive, Inc
  • eBiblioFile
http://library.link/vocab/subjectName
  • Marketing
  • Selling
  • Branding (Marketing)
  • Creative ability
  • Marketing
  • Authorship
  • Creative Ability
  • BUSINESS & ECONOMICS / Marketing
  • LANGUAGE ARTS & DISCIPLINES / Authorship
  • PSYCHOLOGY / Creative Ability
  • Branding (Marketing)
  • Creative ability
  • Marketing
  • Selling
Transposition and arrangement
not applicable
Label
Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check, (electronic resource)
Link
Instantiates
Publication
Copyright
Note
  • Electronic audio file
  • Downloadable audio file
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Contents
The creative process: from the mindset to the making to the magic -- Positioning: from polishing to perfecting to packaging -- Marketing: from courting to coverage, pushing to promotion -- Platform: from fans to friends and a full-fledged career -- Conclusion: what's luck got to do with it?
Control code
erc0000559615
Dimensions
  • unknown
  • not applicable
Extent
1 sound file
Form of item
online
Groove width / pitch
not applicable
Isbn
9780525589839
Isbn Type
(electronic audio bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital
Reproduction note
Electronic reproduction.
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • remote
  • other
Speed
unknown
Stock number
FD25CB07-B26A-40C6-82C7-A07A9E53A228
System control number
(OCoLC)994206720
Tape configuration
not applicable
Tape width
not applicable
Label
Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check, (electronic resource)
Link
Publication
Copyright
Note
  • Electronic audio file
  • Downloadable audio file
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Contents
The creative process: from the mindset to the making to the magic -- Positioning: from polishing to perfecting to packaging -- Marketing: from courting to coverage, pushing to promotion -- Platform: from fans to friends and a full-fledged career -- Conclusion: what's luck got to do with it?
Control code
erc0000559615
Dimensions
  • unknown
  • not applicable
Extent
1 sound file
Form of item
online
Groove width / pitch
not applicable
Isbn
9780525589839
Isbn Type
(electronic audio bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital
Reproduction note
Electronic reproduction.
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • remote
  • other
Speed
unknown
Stock number
FD25CB07-B26A-40C6-82C7-A07A9E53A228
System control number
(OCoLC)994206720
Tape configuration
not applicable
Tape width
not applicable

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